Arthrex Global Privacy 2025
This Privacy Notice is intended for users of the Arthrex Intelligence Tool (“Tool”). The Tool is an Artificial Intelligence (“AI”) assistant integrated within the Rep Site and Rep App. It enhances sales representative productivity by providing intelligent content recommendations, streamlined access to product information and contextual insights directly within their existing tools. The tool exclusively features information owned by Arthrex and such information will be only used for educational purposes and should not be used for promotional purposes. Access to this Tool is highly controlled and specifically tailored for representative-focused audiences. User access is limited to employees, sales representatives and distributors.
The responsible data controller is Arthrex, Inc., 1370 Creekside Boulevard, Naples, Florida, USA (“Arthrex”). If you have any questions or concerns about our privacy practices or wish to exercise your rights, please contact us at privacy@arthrex.com.
The Tool employs advanced natural language processing to generate responses based on user input. While it demonstrates a high degree of accuracy, response quality may vary depending on the clarity of prompts, context and model limitations. Feedback mechanisms are in place to flag and improve inaccurate or irrelevant responses.
The Tool records user queries to improve response quality. Those interactions are logged for analysis and oversight, refining the AI model for better accuracy and relevance. This data processing allows adjustments to be made and to ensure fine-tuning contextual understanding and alignment with domain-specific knowledge, leading to more accurate outputs. The collected data will not be used for any other purpose, especially not for the purpose of employee monitoring.
The collected data is securely stored and will be retained for one year upon collection and may be shared with other companies within the Arthrex group for the purposes outlined in this Privacy Notice. After the one-year retention period, the data will be anonymized or deleted.
The lawful basis for processing personal data collected through the Arthrex Intelligence Tool is based on the legitimate interests pursued by Arthrex. This is necessary for improving the quality and accuracy of responses related to Arthrex products and services, provided that individual rights and freedoms are not overridden.
We guarantee data subject rights according to applicable privacy regulations based on user location. These include the right to access collected data and request the deletion of user queries and prompts no longer needed for legitimate purposes.
To exercise these rights or to obtain further information, please contact us using the details provided in this PrivacyNotice. For more information about Arthrex's commitment to privacy, please visit: https://privacy.arthrex.com/.